12 STEPS TO EFFECTIVE GROWTH HACKING

Having a product that is in demand is critical and the first element you must attend to considering all your marketing efforts. Straightforward, right?

RIGHT.

At the end of the day, no marketing budget can sell a product people don’t want!shared by marketer.vn và mienphi.vn

Remember when Coca Cola replaced their old recipe with a new formula? People didn’t want a new flavour. They just wanted the old Coke they knew and loved!

LESSON LEARNED

Make sure your product is wanted and not just good. shared by marketer.vn và mienphi.vn

DEFINE YOUR OVERALL

BUSINESS GOALSshared by marketer.vn và mienphi.vn

SUCCESSFUL GROWTH HACKING STARTS WITH BUSINESS GOALS THAT ARE SMART

(SPECIFIC, MEASURABLE, ACHIEVABLE,  REALISTIC AND TIME-BASED.

EXAMPLES

If you have a startup you may want to break evenor reach a “critical mass” of users or visitors.

Opposite, if you have an established business that has exhausted its growth potential, you may need to reach a new target audience or

reposition your product.shared by marketer.vn và mienphi.vn

DID YOU KNOW…that growth hacking is not only for startups? Check out this slide deck (image link).

SOUNDS LIKE A DIFFICULT TASK? DON’T WORRY, IT’S NOT. LET’S TAKE AN EXAMPLE

TO ILLUSTRATE OUR POINT.shared by marketer.vn và mienphi.vn

YOUR BUSINESS GOAL IS TO INCREASE TRAFFIC

This is a good goal, but it’s too broad for growth hacking purposes. You need one that is more concrete.

Remember! Growth hacking is based on rapid experimentation and specific results.

Link sách:

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