COMPILATION OF EMERGING TOP TEN TRENDS

At this time of year, we’re bombarded with annual trend reports by leading media companies, consulting firms and advertising and digital agencies alike. While such reports are valuable in identifying trends in specific areas (like consumer, marketing, digital and social media), a big picture view is necessary. ZenithOptimedia’s Compilation of Emerging Top 10 Trends Report, Engaging the “Always On” Consumer, sums up the crucial trends for marketing communications for the upcoming year. What are the driving forces behind the trends that will shape 2013? How are these trends related to one another? How do these trends impact how we engage with consumers and what do they mean for brand communications in 2013 and beyond?

COMPILING THE
TOP TEN TRENDS
OUR METHODOLOGY
How do we engage our customers moving forward? The Top 10 Trends have been sourced from leading trend companies,
according to a rigorous methodology:
1. Recurring themes and trends sourced and distilled from leading reports

2. Investigation into how technological developments, socio- cultural changes and economic developments provide context for understanding the implications of these trends on businesses and consumers
3. Trends grouped and macro trends distinguished from micro trends
4. Where needed, trends have been redefined and re-named to really capture their meaning

We have sourced our Top Ten Trends from the following:\

Link:

https://drive.google.com/file/d/1mpNjSw-PP9mNjmdKqsD4MvAfQh1Qikfd/view?usp=sharing