Annmarie Hanlon, Evonomie Limited
Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing. You can follow Annmarie on Twitter or connect on LinkedIn.
Dr. Dave Chaffey, Smart Insights
Dave is co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts.
Our resources used by our premium members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing
‘gurus’ worldwide who have helped shape the future of marketing.
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Essential marketing models
© Smart Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other guides. 4
FOREWORD
Understanding the various models and frameworks that populate the learning resources for business and marketing can be problematic. What do they mean, are they helpful, are they relevant, and how and when should they be used? These are frequent comments uttered by professionals, students and others.
Well, now we have a really helpful resource designed to guide us through the labyrinth of terms, boxes and symbols. Annmarie Hanlon and Dave Chaffey not only explain the meaning behind these frameworks, but also provide us with examples and best practice advice. If this was not enough, marketing students also have access to the original
sources through the references for these top models, all in Harvard APA format.
Link: