Not only does FBMHD provide a practical framework for Facebook marketing, but it also offers a 360-degree perspective on how social media connects with a cross-section
of marketing disciplines. By reading and using FBMHD, social-savvy marketers gain the strategies, tactics, and tools to cross the chasm from a hope-it-works community
to a well-performing channel for marketing and communications. —Adam Weinroth, VP of Strategic Marketing, Demand Media Facebook is a powerful new marketing platform and thanks to this book it, just got a whole lot easier to understand and tap. —John Jantsch, author of The Referral Engine
This is the only book that walks you through every step of creating, implementing, measuring, and optimizing a successful strategy for engaging on Facebook. Featuring proven strategies and techniques, this approachable guide walks the walk. It shows mar- keters at all levels how to roll up their sleeves, jump in, and get winning results quickly.
—Brian Goldfarb, director, Microsoft
The best marketing engages buyers with valuable information at the precise moment they are receptive. That’s why my chiropractor shares video exercises with me on Facebook! And it’s darned effective, too. If you want to learn how to tap the com-munications tool of choice for hundreds of millions of people around the world, study Facebook Marketing. The real-world examples from organizations of all kinds are especially valuable for those who still need to be convinced (like your boss).
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR, now published in 24 languages
Even though (or perhaps because) it’s transforming the way businesses interact with cus- tomers and prospects, Facebook is often confusing and counterintuitive. Not anymore. Chris and Mari have created the Holy Grail, a book where nearly every page is worthy of an underline, highlight, or dog ear. With some companies posting to Facebook twice a month, and others posting banalities four times daily, the content strategy guidelines alone make this book indispensable. Buy two copies—keep one for yourself and mail one to a company whose unfocused Facebook approach drives you crazy.
—Jay Baer, Convince & Convert
Mari Smith quickly became THE go-to expert before the crowds flocked to Facebook, realizing how powerful this channel is for business. Mari, teamed up with Facebook analytics expert Chris Treadaway, have created an absolute masterpiece! Facebook