About the Author
John Haydon is the founder of Inbound Zombie, an Internet marketing consultancy in Cambridge, Massachusetts that serves small- and medium- sized nonprofits in the United States and Canada. John is also cofounder of Socialbrite, a cross-industry social media consultancy. He is an instructor at MarketingProfs.com, conducts educational webinars at CharityHowTo.com, and is a regular contributor to The Huffington Post. John has also presented at BlogWorld, The Nonprofit Technology Conference, 140 Characters Conference, and many other regional conferences. You can read his blog at www.johnhaydon.com.
I dedicate this book to marketers everywhere who are in the middle of the biggest sea of change in marketing history. There’s never been a better time to be a marketer, and tools like Facebook are rewriting the rules. I hope that by providing you with straightforward, step-by-step advice, as well as shar- ing my real-world experience in marketing companies via Facebook, you’ll become better at your craft and thereby take everyone to levels in marketing people have yet to explore. I also hope that you keep your Facebook market- ing efforts in perspective, and always put family and friends first!