Foreword – The ever-changing landscape
Financial services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging given that new challenger banks, neobanks and aggregator services encourage switchers to seek better deals.
Understanding the marketing communications trends at play in the financial services sector is imperative for all existing businesses and offers great opportunities to new startups and challengers.
To inspire innovation in your business, this report shares examples from different commentators of the latest digital trends, frameworks and techniques that can be deployed to improve reach, user engagement, conversion and retention.
The report is aimed at financial services companies that offer a single proposition or range of propositions including personal or business banking, credit cards, loans, mortgages, investment or insurance services. We cover examples of innovation in digital communications and propositions which apply across these.
Who is this guide for?
This guide is aimed at these roles working in the finance services (FS) sector:
þ Marketing directors and CMOs
þ Digital marketer managers and e-commerce managers
þ Paid search and performance managers
þ Social media product managers
þ Product managers