From Authorship to Authority

Mike Arnesen

Senior SEO Analyst

Mike Arnesen is the Senior SEO Analyst at SwellPath – an SEM and analytics consulting agency in Portland, Oregon. Mike comes from a web development background (including a stint at MySpace) and has been a dedicated SEO for 4 years, blah, blah, blah…

You only know what the SMX agenda told you.

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@Mike_Arnesen
#Author2Authority
#23C

Am I worth listening to?
Why should you care what I have to say?

@Mike_Arnesen
#Author2Authority
#23C

I could be crazy!

@Mike_Arnesen
#Author2Authority
#23C

I provided information to SMX & they determined I had authority.

Based on my

Experience

&

Reputation

I’ve been deemed an Authority.
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@Mike_Arnesen
#Author2Authority
#23C

What does this have to do with SEM?

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@Mike_Arnesen
#Author2Authority
#23C

Tell Google about yourself; get recognized as an author.
Slowly build your authority.

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@Mike_Arnesen
#Author2Authority
#23C

This is what we want the web to be like.

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@Mike_Arnesen
#Author2Authority
#23C

But the hearts of men are easily corrupted
and spam has a mind of its own.

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@Mike_Arnesen
#Author2Authority
#23C

They’ve wreaked their havoc on our idyllic paradise.

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@Mike_Arnesen
#Author2Authority
#23C

A vision revealed that users love content written by people!
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@Mike_Arnesen
#Author2Authority
#23C

Authorship is the way of the future,
but right now, anyone can get it.

Link:

[passster password=”wpsswv” area=”15804″]