The report discusses the key trends and forecasts for ad spending in 2024 and beyond. The report provides forecasts for different media sectors, such as digital, television, print, out-of-home, audio, and cinema. It mentions that:
  • Global advertising will increase by 4.6% in 2024, surpassing the projected economic growth of 2.9%.
  • Digital ad spending will grow by 6.5% in 2024, reaching $442.6 billion and capturing more than 60% of global ad spending for the first time.
  • The Americas are forecasted to be the most dynamic region in terms of ad spend growth in 2024.
  • The report also mentions sectors that are predicted to experience high growth, such as travel and transport, and pharmaceuticals.
?It concludes that global growth in advertising spend is expected to continue at a 4.4% three-year compound annual growth rate, with the United States becoming the first market to spend more than $1,000 per capita in 2026.
Source: dentsu