How to Attract Customers With Facebook

Every brand on Facebook is on Facebook for one reason – to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses, though, which means different brands …

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… will have different objectives, such as:
• Driving in-store sales;
• Increasing online sales;
• Launching a new product;
• Building awareness; or
• Promoting a mobile app.

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This guide will primarily be helpful for businesses that want to generate leads or online sales. Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers. If you want customers …

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… you have to first:
1. Build an audience;
2. Drive inbound traffic to your website;
3. Turn that traffic into qualified leads; and then
4. Nurture those leads into customers.


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