If you’re reading this, you already know that Facebook is a daily part of life for most of the working world. With more than 2.2 billion monthly active users, it’s the largest (and
most powerful) distribution network on planet earth.
As a modern marketer, you already probably have a Facebook account for your business. Odds are, you have a decent organic presence on the platform and a strong
sense for how important social media is to your business’s bottom line.
But organic growth is just the tip of the iceberg. While the Facebook platform has been around for more than a decade, what constitutes an “effective social strategy” is
constantly changing. It’s no longer enough to post a blog post once a day and hope for the best — more and more, successful marketers are turning to Facebook ads to reach their target audience.
Luckily, you’re not alone.
We’ve penned this ebook to help you fully leverage the Facebook ads platform for business growth and to take your social media marketing to the next level. We’ll explain what tools Facebook offers to identify, understand, reach, and ultimately persuade your intended audience. We’ll give you a full overview of the awesome power of
Facebook’s targeted ads. Finally, we’ll give a few examples of the most effective ads available (and how to measure their success).
Facebook has never been more important for business growth and — by the end of this ebook, you’ll be well on your way towards using Facebook to help your business grow.
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01 Put simply: Ads allow you to target the right people with the right content at exactly the right time.
How good is Facebook’s targeting?
Well, have you ever said something out loud, just to be served a related ad
the next time you open Facebook or Instagram? No, Facebook isn’t listening to you – its targeting and understanding of users is just that good.
Thanks to browser history, the Facebook pixel, demographic info, location data, friends and family, and many other factors that Facebook can monitor, it’s able to serve
someone a relevant ad with scary accuracy. And thanks to its billions of users around the world, Facebook is able to make incredibly accurate predictions about what people might want to buy — often before they know they want to buy it.
How can you succeed with Facebook ads? If you can identify 1) who
you want to reach, 2) what you want them to see, and 3) when and
how you want them to see it, Facebook can deliver in an incredibly
effective way for many different budgets.