The Future of Social Media: Personalizing business by focusing on people (not profiles)


Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read.

Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples. After reading it, you will feel comfortable leading projects with this aspect of inbound marketing.


Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to be successful.

Let’s think about offline conversations for a moment. Can you imagine referring to your mother as a lead at the dinner table? Or starting a conversation at a food lovers convention about how much you hate the existence of food? Now hop back online and think: Why don’t we use that same logic in social media conversations? As soon as we put our marketing hats on, we take off our human pants. We forget that behind every social media profile, there’s a living, breathing, human being. One who has unique
interests and needs.

We hear this often: Social media has introduced windows of opportunity for brands to improve their business. What we don’t hear is what is behind that window.

This ebook opens the curtains and unveils that opportunity: context. Our marketing and sales conversations have been lacking context. Rather than conducting scripted conversations, use social media to provide authentic, but non-creepy, information to personalize your sales and marketing. This ebook will dive into how you can use social media to do just that.


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