Mike Arnesen
Senior SEO Analyst
Mike Arnesen is the Senior SEO Analyst at SwellPath – an SEM and analytics consulting agency in Portland, Oregon. Mike comes from a web development background (including a stint at MySpace) and has been a dedicated SEO for 4 years, blah, blah, blah…
You only know what the SMX agenda told you.
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@Mike_Arnesen
#Author2Authority
#23C
Am I worth listening to?
Why should you care what I have to say?
@Mike_Arnesen
#Author2Authority
#23C
I could be crazy!
@Mike_Arnesen
#Author2Authority
#23C
I provided information to SMX & they determined I had authority.
Based on my
Experience
&
Reputation
I’ve been deemed an Authority.
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@Mike_Arnesen
#Author2Authority
#23C
What does this have to do with SEM?
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@Mike_Arnesen
#Author2Authority
#23C
Tell Google about yourself; get recognized as an author.
Slowly build your authority.
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@Mike_Arnesen
#Author2Authority
#23C
This is what we want the web to be like.
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@Mike_Arnesen
#Author2Authority
#23C
But the hearts of men are easily corrupted
and spam has a mind of its own.
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@Mike_Arnesen
#Author2Authority
#23C
They’ve wreaked their havoc on our idyllic paradise.
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@Mike_Arnesen
#Author2Authority
#23C
A vision revealed that users love content written by people!
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@Mike_Arnesen
#Author2Authority
#23C
Authorship is the way of the future,
but right now, anyone can get it.
Link:
