The Future of Consumer Identity
Getting a consistent and accurate view of consumers in today’s multi-channel, data-deluged landscape isn’t easy, especially as concerns over data privacy compound.
Many brands are resorting to non-permission based and inaccurate 3rd party data collection techniques in an attempt to understand anonymous users based on device-specific activity. But to build a truly meaningful user experience that drives conversion and lifetime value, identity is key.
This guide takes an in depth look at how social login can give your brand permission-based access to invaluable first-party identity data that informs the types of relevant, cross-channel experiences that foster authentic consumer relationships.
Here’s What’s Inside:
o The Basics of Social Login (3)
o The State of Social Login (8)
o Benefits for Consumers (13)
o Benefits for Businesses (22)
o Best Practices: How to Get the Most out of Social Login (34)
o Case Studies: Results from Brands
That Are Leveraging Social Login (43)
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Social Login 101
The Basics of Social Login
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Defining Social Login
Social Login (ˈsō-shəl ˈlôgˌin) n.
Social login allows customers to quickly and easily register for and login to your website or mobile app using their existing social media accounts. By authenticating their identities with social login, consumers give your brand permission-based access to the rich data housed in their social profiles, including their interests, relationships, locations and media preferences.
Link:
[passster password=”kpwomn” area=”15816″]
