What is A/B testing?
Before we get started, you should know what A/B testing is and why you should use it. You should also be familiar with some of the terms in the space as A/B testing is also known as conversion rate optimization.
1. Introduction to conversion rate optimization – here, not only will you learn what conversion rate optimization is but also why it is so valuable.
2. A/B testing glossary – this blog post will explain all of the technical terms you need to be familiar with.
3. What is A/B testing? – a few visual diagrams that explain how A/B testing works.
4. The definitive guide to landing page optimization – landing pages are a crucial part of A/B testing. They allow you to create custom experiences for each of your visitor types.
5. How to generate better A/B testing ideas – this article breaks down 3 quick ways in which you can generate ideas.
6. How to come up with A/B tests using quantitative data – this video will teach you how to analyze your data to come up with testing ideas.
7. How to use qualitative data to come up with testing ideas – you can’t just rely on numbers. Gaining your visitors’ opinions is a great way to figure out what you should test.
8. Qualitative questions that lead to greater A/B tests – if you aren’t sure what questions to ask your visitors, read this.
9. How to build a strong A/B testing plan that gets results – A/B testing can also lose you money. If you keep running tests that fail, you will decrease your revenue. Make sure you have a plan before you start in order to reduce your chances of failure.
10. Three frameworks to help you prioritize your tests – not all tests are created equal. Some will have a better chance of providing lifts. For this reason, you should prioritize your testing.
11.How to run A/B tests that give you big wins – when you are starting off, you should focus on big wins. After a while, you’ll notice that it’s harder to get big gains, but at the beginning, big wins should be easily achievable.
12.Should you run an A/B test or a multivariate test? – if you have a lot of changes to test, multivariate tests may be the right choice for you.
13.How to run your first A/B test – I wrote a whole chapter on running your first test. If you follow it, you will be off to the races.
14.Split testing 101 – this guide will break down how to get a jump-start on your testing.
15.How to get started with 5 simple steps – A/B testing doesn’t have to be rocket science. With this 5-step guide, you can get started quickly.
16.How to set up an A/B test in 10 minutes using Google Analytics – Google Analytics has a free A/B testing feature. This tutorial will teach you how to use it.
17.Which test won – this website has thousands of examples of A/B tests from other companies. They even share which test won and by how much.
18.User Testing – it’s a great way to get feedback on your website and to figure out the issues that may be stopping people from purchasing. While browsing your website, users record themselves and give you live feedback.
19.Crazy Egg – this tool shows you where users click and how they interact with your website. For example, it shows you how far down the page people scroll and if your calls to action are placed too low or too high. You will also see if users are clicking on elements that aren’t linked to anything.
20.Google Experiments – if you want to run A/B tests for free, Google Analytics has that feature built in. It isn’t the easiest to use, but it is free.
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